Adobe Executive Dinner Series · SEA & Hong Kong · 2026

Real-time retail, rewritten.

A five-city executive dinner series for retail and commerce leaders across Singapore, Kuala Lumpur, Hong Kong, Jakarta and Bangkok. Real-time customer experience was the starting point. Agentic commerce is where the conversation goes next.

05Dinners across the region
05Cities: Singapore, KL, Hong Kong, Jakarta, Bangkok
Sep–NovSeptember to November 2026
100%Closed door, by invitation
Dinner 01SingaporeWednesday, 9 September 2026 Dinner 02Kuala LumpurWednesday, 30 September 2026 Dinner 03Hong KongWednesday, 21 October 2026 Dinner 04JakartaWednesday, 4 November 2026 Dinner 05BangkokWednesday, 25 November 2026
Overview

The storefront now has two audiences.

When this series began, the question was how real-time data changes retail: knowing your customer in the moment, and acting on it before the moment passes. That question has now been answered emphatically, and a new one has taken its place.

Shoppers are no longer just arriving through search and social. They arrive through AI assistants that have already researched, compared and shortlisted on their behalf. Over the 2025 holiday season, traffic to retail sites from generative AI tools grew roughly sevenfold year on year. And those AI-referred shoppers behave differently: they convert 31% higher, generate 254% more revenue per visit, and spend 45% more time on site.

On behalf of Adobe and Innovatus Media, we invite you to a closed-door executive dinner in your city, convening a select group of senior retail and commerce leaders across Southeast Asia and Hong Kong. Adobe will bring in-the-room perspective on what it's seeing across retail in Asia Pacific: how brands stay discoverable to AI agents, keep control of the customer relationship, and turn real-time data into revenue in the agentic era.

The agentic shopper, measured

Shoppers who arrive through AI assistants aren't just a new traffic source. They arrive more qualified, more engaged and more ready to buy.

+31%Higher conversion from AI-referred shoppers versus traditional traffic
+254%More revenue generated per visit when shoppers arrive via AI platforms
+45%More time spent on site by AI-referred shoppers
Source: Adobe Digital Insights Report, January 2026.
Talking points

What we'll be exploring.

01

The new front door

Product discovery is moving into ChatGPT, Gemini and Claude before shoppers ever reach your storefront. What AI-agent discoverability demands of your catalogue, content and data, and why standards like the Universal Commerce Protocol and Agentic Commerce Protocol now matter to retail leaders.

02

Real-time foundations

Agents are only as good as the data underneath them. How a real-time view of the customer, anchored in the Adobe Experience Platform, becomes the foundation for AI that acts with context rather than guesswork.

03

Conversational commerce, on your terms

Bringing the conversation onto your own storefront: how experiences like Brand Concierge guide shoppers from question to purchase with live catalogue, pricing and inventory, while the brand keeps control of identity, tone and the customer relationship.

04

Proving the return

AI-referred shoppers already convert higher and spend more. How retailers across the region are measuring this new channel, protecting first-party relationships, and building the case for investment beyond the pilot.

Discovery, decision and purchase are collapsing into a single conversation. The retailers who win will be the ones AI agents can find, and shoppers still trust.
The premise of this series
Held across five cities

By invitation only. Register now.

Five dinners across Singapore, Kuala Lumpur, Hong Kong, Jakarta and Bangkok from September to November 2026. Register your interest below and we'll confirm the venue and time for your city as details are finalised.

Singapore

By invitation
Date
Wednesday, 9 September 2026
Venue
To be confirmed
Format
Executive dinner, closed-door roundtable. Chatham House rules apply.
Register for Singapore

Kuala Lumpur

By invitation
Date
Wednesday, 30 September 2026
Venue
To be confirmed
Format
Executive dinner, closed-door roundtable. Chatham House rules apply.
Register for Kuala Lumpur

Hong Kong

By invitation
Date
Wednesday, 21 October 2026
Venue
To be confirmed
Format
Executive dinner, closed-door roundtable. Chatham House rules apply.
Register for Hong Kong

Jakarta

By invitation
Date
Wednesday, 4 November 2026
Venue
To be confirmed
Format
Executive dinner, closed-door roundtable. Chatham House rules apply.
Register for Jakarta

Bangkok

By invitation
Date
Wednesday, 25 November 2026
Venue
To be confirmed
Format
Executive dinner, closed-door roundtable. Chatham House rules apply.
Register for Bangkok
Your host

Hosted by Adobe.

Adobe

Adobe powers digital experiences for the world's leading brands. Adobe Experience Cloud, anchored in the real-time data of the Adobe Experience Platform, helps retailers understand every customer in the moment and act on it across every channel.

With Adobe Commerce committed to open agentic standards and AI agents now orchestrating experiences across the customer lifecycle, Adobe sits at the centre of how European retail is preparing for the agentic era: discoverable to AI, conversational on the storefront, and in control of the customer relationship throughout.

Register your interest

Secure your seat.

Places across all five dinners are strictly limited and held by invitation. Complete the form below and the Innovatus Media team will confirm your city, venue and date.

This is a design preview form. Live registration will be confirmed once the Innovatus Media team connects the form to its registration sheet.

Thank you, your interest is registered.

The Innovatus Media team will be in touch to confirm your city, venue and date.

Still deciding?

Questions before you commit?

If you'd prefer to talk it through first, or want more detail on the format before registering, the team is happy to help.